How to grow your Facebook fan page from scratch organically even if you have
zero followers so whether you are starting a brand new Facebook page for your
business or you already have a page that just isn't growing very well.
i'll be sharing with you five powerful
tips that you can implement today in
your business to start
growing your page for free.
facebook marketing and how to create and
grow your facebook fan page successfully.
i am now in the back end of my facebook
page insights if you come on over to
your page and you click
insights under overview you'll be able
to see
your data so i just want to show you
some of my results from the past
seven days and how many reach i've
gotten organically
um so in the last seven days i have over six
million people reached again all
organically none of this is paid
if i come back here and i show you in
the last 28 days i have about 18
million people reached on my post that
means i have
18 million eyeballs all my content
and so let me just show you very quickly
all of this is highlighted in blue so
you know it's organic i didn't pay facebook
to promote any of this content now
another thing that i want you to
take a look at is the page like so
within the last 28 days i have over
10 000 people that came to my page and
liked my page what does that mean
is you know when i post content they
will be able to see
my post in their news feed so all of these people
um liked and found my content all
organically it could be
through their friends and their family
sharing on their profile
or facebook could have suggested my
content on their home feed so that's how
they're actually finding my page and so
um you know it's still very possible to
build an audience on facebook organically
you don't have to pay for page likes you
don't have to pay
for any that post or reach so today
we'll talk a little bit about
how you're able to create you know millions of
reach and also get organic page
likes so i hope seeing my results can give you
motivation to grow your facebook fan
page and how it is still possible to
grow your page organically
so right now i'm going to be sharing
with you five tips on how you can grow
your facebook fan page organically so for
tip number one
is do not ask your friends and your family to like
your page now i know it is so tempting
to click on the invite button
on the sidebar of facebook just to get a
few likes on your
page and especially when you're starting
out nobody likes having
zero followers and facebook likes to
gather data on the audience that like
your page now the facebook algorithm is
smarter than you and i
and it will go out and analyze the
audience that is most similar to our existing
followers now remember facebook does not
know what niche you are
in but what they do know is the
targeting keyword that we put in
and also the other pages that your
audience also likes
and another reason is if you are serious
about creating viral content for
your page then you should never ask your
friends who aren't even interested in your niche
to like your page because what facebook
will do is that
they will show your content on their
newsfeed and if your friends do not
engage with that piece of content
facebook will automatically assume that
it's a poor piece of content and they
will not suggest it
to more people hence lowering your overall
reach hence why i don't share any of my
content on this channel because
i know i will get at least one to two
thousand people that will go and like
my page just to follow my content but
aren't even interested in my niche
so say for example i have a page that
are for cat lovers only
but i will get tons of people that will
go and like my page who aren't even
interested in
cats that will significantly hurt my
page's overall performance
and potentially lower my chances of
going viral
and if that's not a good enough reason
then consider this
say for example you do plan on running
your own facebook ad and you're using
their facebook fan page audience as your
custom audience to create a look-alike
audience
now what facebook will do is they will
go out to find similar audience that are
closely related to
your existing followers you'll be
essentially
feeding facebook the wrong data hence
wasting your ad budget
altogether so please build your fan page
the real way it will save you so much
time and frustration down the road
and for tip number two is to post video
content
video is one of the most engaging
content that you can ever post on your
facebook page
because facebook favors video way more than
photo post and they will reward you by
showing your video to more
similar audience in your niche now
before i move on to the next tip
make sure that before you publish your
videos facebook
actually suggests that your videos be at
least three minutes long
so they can show it to more people and
it can help you maximize your videos
performance
you want to also add a description and
also add tags because you want to
make sure that your audience can easily
search for your content
so make sure to add in all possible tags
related to your videos
and last but not least make sure your
video is in hd
high definition because let's be real
nobody
likes to watch blurry pixelated videos
now i know i'm going to be getting
questions about well cynthia what type
of content should i create for my page
obviously it will vary based on your
niche but a few good ideas could be
how to videos you can create a video on
how to make a honey lemon tea
or how to set up a tent for a camping
trip basically
any type of videos where you're
providing value or useful
information for your audience now
speaking of
value this leads me to tip number three
which is to avoid posting or promoting
any of your products or services
on your page when you're starting out
and yes i do know that that is the
hardest part because we all want to make
money
fast but why 99 of people fail with
their facebook page is because they focus
on sell sell sell i've seen so many
people post
products after products after products
literally
every day for a whole month and then
they come to me and say cynthia how come
i don't have any engagement or sales
and of course you get no sales because
you have not established a relationship
with your audience for them to trust
your brand enough to purchase from you
especially if you're relying on organic traffic
you need to provide some sort of value
before you can ask them to purchase from you
and as garyvee said jab jab jab right hook
in our case is to give give give then
ask also when i talk about value content
it can be really anything related to
your niche so it could be
anything that's funny or entertaining
like memes so it doesn't always have to be
three hacks on how to work out better it
can just be something for fun
and you can actually go on any meme
generator sites like meangenerator.net
where you can go
in and create hundreds of different
memes to post content on your page where
you can just edit the top and bottom text
and for tip number four is to fully
optimize your facebook page i've
actually created a step-by-step tutorial
showing you exactly how to optimize your
facebook page and i will go ahead and
link it
somewhere on this video or down in the
description so what exactly do i mean by
optimizing
your page so in a nutshell you basically
want to have three
main images already uploaded onto your
facebook fan page
so the first one is your profile picture
the second one is your banner
and the third one is your story image
and according to a study by microsoft
the average human being have an
attention span
of eight seconds so when our audience
clicks on our facebook page we want to
immediately let them know that they are
in the right place
so say for an example you are in the dog
niche you definitely want to place
related images or videos on your profile
picture
your banner and your story to let that
person know
exactly what your page is about you
never want to leave them
guessing or confused that's why images
and videos are extremely
powerful to let that person know exactly
what your brand represents and for tip
number five
is hashtags i've been getting so many
questions of people asking me
should i use hashtag and is it that
important now i want to start off by
saying i personally don't use
any hashtags for any of my content i
remember running multiple tests and
realizing that i didn't get any better
results in fact all of my viral content
reaching
over 1 million people or more i never use
any hashtags in any of those content and
according to buzzsumo they've analyzed
over 1 billion facebook posts in over
30 million different pages and what they
have found are
posts with hashtags perform worse than
post without hashtags
so does that mean we should never use
hashtags well no
obviously if facebook provides us with
this tool we should be able to use it
so if you are wanting to use hashtags i
will actually keep it to a minimum
and according to sure payroll they found
that the interactions were the highest
when one to two hashtags were used
so i will pick out two of the most
popular hashtag
in my niche and then i would add that to
my content now another idea is to actually use
branded hashtags which are hashtags that
are specific to your brand only
that way you can easily track how much
buzz your brand is creating and if
someone shares
your content elsewhere with your
specific hashtag
you can see how actively engaged people
are with your brand
in fact when you type in your hashtag
into facebook
they will generate a unique url for
example if your hashtag
is cats and sweaters you can see that at
the top of your url
which now says facebook.com
slash cats in sweaters now you can share
this specific link on other social media sites like
instagram or pinterest to get people to search
and engage with your specific content
hence funneling
more traffic from other places for free
so those were the five tips on how you
can grow your facebook fan page
from scratch even if you have zero followers.
thank you...........
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