Grow An Instagram Account
I'm the first to admit that growing
on instagram really
isn't as easy as it used to be now you
have so many people on there sharing
about themselves their products their
services
it seems like there's more noise now
more than ever to cut through
but that's not to say that you can't go
an instagram account from zero
organically and quickly i know this
because i've done it myself and for
so many of my clients.
okay first things first let's talk about
how you can gain traction
aka start to generate interest in
yourself and in your business
it's this interest that's going to lead
your idle kind avatar your ica
to hit that follow button so let's
explore precisely
how you can do that so you're going to
want to get clear on
a couple of things first the first is
how you can add value in a unique way so
you really need to know what you can
share for free that's worth something to
your ideal client avatar
what do you know that they don't and
that they need to know in order to solve
their problem
value adding content comes at no cost to
you or your company but it gives your
ica
a really good idea of what it would look
like to buy from you or work with you in
a paid capacity
i value add by sharing how people can
grow monetize your instagram account
start businesses scale businesses serve
to the best their ability
and help um make money confidently and
consistently
i also share how busy female
entrepreneurs or ambitious women
can better the balance between business
and pleasure so that they can be
fulfilled and satisfied in personal life
as well as business life i've been in
both ends of the spectrum and i love to
share what i've learned along the way
so the second thing is you want to get
clear on what specifically you're going
to create content on
so i'd also really recommend coming up
with a content calendar so that you're
never stuck in that awful state of post
paralysis wondering what on earth you
should publish
so once you've got clarity around the
value you can add you're going to want
to write down around
five content pillars so that'll be five
subjects you can teach on that will form
the foundation of
everything you post everywhere then
break those subjects down into topics
so if it was branding you break it down
into tone of voice
visual identity vision and values and so
on and write captions around all of
those topics
so that you're never without something
to say so once you've done that
you're going to want to start focusing
on a few of the things before really
upping your growth game like i said we
need to set the foundations
so the first thing is publishing 10
posts if you haven't already remember
we're talking about growing from
zero so you're going to want to publish
at least 10 posts before expecting
anything to come of it as with any fewer
than that people won't get a real feel
for you or your brand
so put your best foot forward here make
sure the posts you put out are really
reflective of who you are
what you do who you help and how you
help them
number two is get your buyer ready so
following that you want to get your buy
all ready for eyeballs so to get your
buyer ready a clear picture of your face
your business's logo would be great
um some seos that you can be on
searchable keywords
and then an eye help statement so i'm
not going to delve too much in this
piece right now but i've recorded a
video
all about straightening out your bio so
i'll be sure to leave the link in the
description below so you can check it out
the third thing which sounds really
simple but if we're starting from zero i
want you to connect to facebook
so when you connect to facebook you can
set instagram upset it automatically
shares on the facebook platform too
and it will notify your facebook friends
and family to come and follow you on
i also recommend asking them to follow
you out right as well as show you some
support by liking commenting on
and most importantly sharing your
content in the beginning i know this
really like holds a lot of people back
because they're nervous to show their
friends and family what they're working on
but i promise it's really really helpful
so with that let's skip to the bit that
you've been waiting for
it's time to talk going track going
viral or getting traction on your
content
so take a sip of water and then get a
pen and paper in front of you so you're
ready to dive in
this is the piece you're going to want
to give your full attention to so put
the phone away and listen up
so this is going to be all about going
viral or getting traction and eyeballs
on your content
so having scaled the boss instagram
account 2.6 million followers i know a
thing or two about going viral
you've probably heard me talk about it
in millions of videos i talk about the
same thing all the time
some of our posts have helped us grow by
thousands of followers alone
and it's one thing creating content that
speaks to your client enough that they
like it and comment on it
but it's quite another thing to create
content that they actually feel
compelled to share
so i want to share a few of my tools and
techniques to get your audience
and their audience and their audience
and their audience
to do just that so the first thing is
creating engaging content at bottom
we've found that quotes uh
really resonate with people and they're
very easy to share
as well as infographics or shareable templates
especially things that are easy to
consume and digest
um infographics are really educational
so in particular infographics that
position you as an authority by sharing
your expertise
this changes for every niche and you
might find that quotes or infographics
totally don't land with your audience
but a different content type entirely
does only you can answer that but i love
that kind of content because it means
you're not having to do photo shoots
constantly
and you can just create graphics that
really get shared
we've also found that media like
carousels videos igtvs and wheels are so
good for engagement because
instagram favors the kind of content
that's going to keep people on the
platform as long as possible
so if your content keeps people on the
platform it's probably going to get
favored
another thing is getting shout outs it's
not just the type of content you create
that gets someone to share it
flattery goes a long way as well it's
well worth your while seeing if you can
get shout outs from brands
relevant to you but with bigger
following to yours by sharing your post
to their story
tagging them in it reposting a business
owner or influencers work could also
result in you being reposted so what i
mean by that is
say you take an outfit picture wearing a
brand's clothing
and it's in the same style that the
brand shares on their own page
if you tag them in it they might
actually share that content and if
that's your ideal client following that
brand
let's say revolve then you're going to
get a lot more eyeballs on your content
another thing is partnering up with
people so have you tried working with
other people
try and think of ways in which you can
partner up with people who can drive
traffic from their page to yours
could you do an instagram takeover and
add value to someone else's audience
that they make their way to your page
for more of where that came from
perhaps an instagram takeover or post on
their feed
loop giveaways also work really well for
audience growth
in loop giveaways the prospect has to
follow everyone offering prizes to enter
the competition
and be in a chance with winning so if
you were able to
partner with say 10 people you could run
a giveaway on all 10 accounts
and bring in the audience of those 10
people so these three things have really helped
us a boss babe and i have every faith
and trust that they will help you too
but there is a catch because like i said
it's one thing getting people to your
page and it's quite another
actually keeping them there so you're
going to want to think about retention
as much as you think about acquisition
it's the same in business as a whole
and the best way to retain what you've
attained or who you've attained
is by people keeping people really
engaged in your content
so my two top tips for keeping people
interested and interacting are as
follows
one tell stories on your stories
and two practice consistency so on my
stories i like to share who i am
what i do who i help my mission my
vision my values
i also do day in the lives that bring
people behind the scenes of my business
and share some personal too like hanging
out with my husband or
playing with my puppy or going for lunch
with friends so that people can see what
i'm like
at home as well as at work and i might
time lapse myself making coffee or lunch
or dinner
or brainstorming with danielle i just
throw my phone up i time-lapse it so i'm
not actually having to spend time
creating content
and i honestly just share the same stuff
the sort of same sort of stuff like
every day over and over again you
probably see me sharing my morning
agenda
every single day because people don't
buy from people that they don't buy into
so what i mean by that is you need
people to trust you and number two is
that consistency
helps you build the trust factor and
people find safety and security inconsistency.
thank you............
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